Camp Akiba Brand Development

Since 1926, Pocono Valley Resort (PVR) was home to Camp Akiba, a six-week summer camp for children ages 8–15. Although the camp concluded in the 1990s, the Robinson family announced its exciting return in 2023, with plans to relaunch Camp Akiba for summer 2025. My role was to craft a new brand identity that thoughtfully honors the history and integrity of the original branding.