Color Trends

As part of a biannual launch strategy, I developed two seasonal nail polish collections, one for spring/summer and the other for fall/winter. Each collection featured a curated set of seven shades tied together by a cohesive visual identity. I did in-depth research on emerging color and effect trends, using forecasting tools to ensure each collection felt fresh, relevant, and inspiring. These collections were presented as pamphlets and sent to customers, serving both as a marketing tool and an educational resource. This approach not only drove engagement and sales but also made us a trusted source for trending colors in the nail market.